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About Us

Who we are

We are a collection of eclectic individuals who are passionate about strengthening organizations’ resilience and adaptability by making culture work.

What we do

We offer an approach that develops culture shaping skills and taps into your real time journey. We, in turn promote sharing your experiences and learnings amongst all participants which fosters a healthy CultureShapers “Collective” culture.

Testimonials

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The CultureShapers Collective
Team

Greg

Greg Smith, CMC

Greg Smith has been President of GHS Enterprise for over 20 years. His experience consulting, educating, advising and coaching has put both learning and culture shaping center stage.


He is passionate about helping Individuals continuously learn while discovering ways for Organizations to sustain and prosper.


Greg has taught Leadership both at Ottawa Telfer School of Management and Algonquin College. His experience in M&A lit a fire to mitigate failures in that area due to organizational culture considerations. He has embraced Culture Shaping as today’s primary change management practice and business’s imperative.

Mathew

Mathew Burns

A recovering marketer with 20 plus years of experience across B2C, B2B, and Digital, Mathew has seen it all. He started his career in Direct Marketing and embraced the benefits of storytelling as the most effective way to communicate a message and engage emotionally with your audience.


Marketing lead Mathew to focus on Customer Experience as the missing link to fulfil the commitments that companies make and fail to meet. The best promise told, with the most compelling story, may help bring the customer in the door, but you won’t keep them engaged without a matching experience. Simply put, this marketing approach is key to the success of most learning engagements.

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